Google search is becoming Google answers. That is bad news for media
In a world where AI can browse the internet and paraphrase what it sees, users may find they never click on links again. That is an existential problem for many publishers.
San Francisco | For the past year-and-a-half since ChatGPT was released, a scary question has hovered over the heads of major online publishers: what if Google decides to overhaul its core search engine to feature generative artificial intelligence more prominently – and breaks our business in the process?
The question speaks to one of the most fragile dependencies in today’s online media ecosystem.
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