Loyalty program a huge driver of occupancy at Marriott hotels

Marriott Asia-Pacific boss Rajeev Menon says the hotel giant’s loyalty program has underpinned its success in Australia and will be a big driver of business to new hotels such as the 285-room Adelaide Marriott, which is set to open in August.

“Seventy per cent of our occupancy in Australia is coming from our Marriott Bonvoy customers,” Mr Menon told The Australian Financial Review.