Why Aesop is putting algae on its shopfronts
Michael BlebyDeputy property editor
Luxury retailer Aesop is doing its latest marketing campaign differently, using algae-based decals on store windows to promote its Immaculate Facial Tonic, rather than the usual polyvinyl chloride (PVC) material.
In the campaign for the tonic, a hydrating liquid that goes on after face wash and before moisturiser, Aesop has plastered metre-plus-high cutouts of bottles made by Melbourne designer Jessie French out of agar, the colourless jelly-like substance used in petri dishes, made from red seaweed.
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