Zuckerberg's latest hollow message shows it is time to forget Facebook

It took a while, but Facebook founder and chief executive Mark Zuckerberg has finally peeped out at the world from behind his digital blinds and acknowledged the unholy mess his platform has enabled ... yet again.

In a rambling post, four days after Facebook tried to pretend it was on the front foot in the privacy battle by suspending shady British mood manipulators Cambridge Analytica (it was forced into action by pending news stories), Zuckerberg laid out some new rules for app developers and tried to suggest it had already fixed most of the problems that led to the scandal.