Opinion
What the Kardashians can teach climate activists
We need to remember human beings are apes, not angels. Our brains are wired for stories.
Lara WilliamsClimate change is the most pressing issue of our time, a crisis that will affect every industry, every nation, every human life. Yet people seem more curious about the Kardashians. That’s not a criticism or a lament, but a sign climate communicators might have some things to learn from one of the world’s most famous families.
As communication consultant and author Solitaire Townsend pointed out in a viral tweet, searches for “kardashian” have outranked searches for climate change since January 2007 (when Kim Kardashian first rose to fame).
Washington Post
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