Opinion
The man who discovered people hate losing more than they like winning
Daniel Kahneman was one of the few psychologists to win the Nobel prize for economics and wrote ‘Thinking, Fast and Slow’ - an influential social science book.
Andrew LeighAssistant Minister for Competition, Charities and TreasuryDaniel Kahneman (1934-2024) was teaching air force flight instructors when one of them informed him that criticism worked better than praise.
Whenever they praised a successful performance, the instructor noted, the cadet pilot tended to get worse. By contrast, when instructors screamed at a pilot for a poor performance, the cadet generally improved.
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