Why Optus is in need of a new vision

If Australia's near $45 billion telecommunications market can be compared to an ocean, then its second-biggest company Singtel-Optus is an able swimmer currently treading water.

But a tsunami is coming; internet services like WhatsApp and Skype are providing once-lucrative services for free and the national broadband network will swamp the market with high-speed broadband by 2020, allowing rivals to sell near-identical products.