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    Opinion

    Jonathan Shapiro

    The market battle over secretive e-commerce play Cettire

    There’s smart money on either side of the Cettire trade. But there remain unanswered questions about its closely guarded business model.

    Jonathan ShapiroSenior reporter

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    Cettire’s closely guarded business model and its opaque supply chain still has the fashion industry baffled and the funds management industry split.

    The company has been listed on the ASX for more than three years and in that time, its share price has oscillated wildly, but generally moved higher, making its founder and investors hundreds of millions of dollars.

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