Adidas beats Tesla Model 3 in trademark fight: Three stripes and you're out

When Tesla sought to register a trademark for the groundbreaking Model 3 electric car, it found the application with the US Patent and Trademark Office contested by an unlikely party: an athletic wear company hellbent on defending its three stripes.

Adidas said the Tesla logo, a trio of horizontal bars, would cause confusion because the carmaker planned to emblazon it on apparel, something Adidas had been doing with its own logo for years. Tesla withdrew its application, though by that time it had already changed its bars to a numeric 3.

Bloomberg