Why adman David Droga finds most advertising ‘formulaic’ and poor

The old marketing and advertising sectors face a reckoning, says high-profile Australian advertising boss David Droga. A lot of the work “is shit”, “formulaic”, and adheres to what he describes as a “disruption model”.

“It’s ‘I’m going to just interrupt whatever, wherever you are, whether I’m online or driving down the street, my job is to just get your attention at any cost’,” Mr Droga says. “The world sees marketing as just the attention side of things, shouting and disruption. And what doesn’t help is the majority of marketing is shit. I mean, it really is, let’s be honest. The death of our industry was the lazy and formulaic nature of what we did.”