UBS eyes Australia’s richest family offices in latest wealth play

UBS has joined up its local wealth management arm to the Swiss bank’s global family office segment, formalising its pitch to Australia’s wealthiest people by offering them the same services it already provides to the world’s super-rich.

The Swiss bank is advancing the integration with former rival Credit Suisse. Family offices are a cornerstone of UBS’ assault on wealth management – a space it exited roughly 10 years ago.