hipages $6m PE boost sets scene for growth, marketing, ASX IPO

Australian online marketplace operator hipages Group has pledged to spend big on branding and marketing in its push to become a household name, ahead of an expected Australian Securities Exchange IPO tilt.

The company, which is attempting to become the equivalent of SEEK or Carsales.com for tradespeople, is looking to push on with its growth plans after tapping the local private equity market for $6 million in May.